“Ergonomically-designed,” But Will It Regrow Hair?

By Jennifer Anderson

The promoter of the Erchonia THL™ Handheld Unit says the laser device to stimulate hair regrowth is ergonomically-designed, but is it the bald truth? The device may help bring in a crop of hair, but attributing success to ergonomics may be more of a stretch.

The claim comes in a press release in March from Gaunitz Hair Sciences™ about its marketing rights to the Erchonia THL™ as part of the company’s treatment for baldness. Gaunitz promises thinning consumers that “the ergonomically designed THL laser, combined with the Gaunitz Hair Science 5-step program makes it possible for individuals to conveniently treat themselves in the privacy of their own homes.” Gaunitz predicts “a 97.2 percent success rate in the treatment of male and female pattern hair loss from the combination.”

Who can quarrel with the prediction? Time will tell whether the Erchonia THL™, “engineered to put extraordinarily powerful technology into the hands of those individuals wanting to grow a fuller, healthier head of hair,” can deliver.

The ergonomics is the issue. Used accurately, the “ergonomically designed” label means attention has gone into getting the ergonomics right. It means experts have used specific criteria to ensure the effectiveness of whatever wears the description. At best it’s a legitimate claim and a selling point consumers can trust. At worst, it’s marketing fluff.

Source: Gaunitz Hair Sciences ™